The Impact of Google’s Page Experience Update on Canadian Businesses
Introduction
The Google Page Experience Update has fundamentally changed how websites are ranked in search results, and in 2025, its influence is stronger than ever—especially for Canadian businesses competing in crowded digital markets.
In the past, ranking well on Google was mostly about keywords and backlinks.
Today, how users experience your website plays a major role in whether your business appears on page one or gets buried under competitors. For businesses across Canada, including Saskatoon, this update directly affects visibility, website traffic, and revenue.
At Uniyal IT Solutions Canada, we work closely with Canadian businesses that have seen ranking drops—or major gains—depending on how well their websites align with the Google Page Experience Update.
What Is the Google Page Experience Update?
The Google Page Experience Update is Google’s way of rewarding websites that provide a smooth, fast, secure, and user-friendly experience. Instead of focusing only on what your site says, Google now evaluates how it feels to use it.
This update combines several experience-related ranking signals, including:
- Core Web Vitals
- Mobile-friendliness
- HTTPS security
- Safe browsing
- Minimal intrusive pop-ups
Together, these signals determine whether users enjoy interacting with your website—or leave quickly.
Core Web Vitals: The Heart of the Google Page Experience Update
Core Web Vitals are performance metrics that directly measure user experience. They are one of the most important components of the Google Page Experience Update.
Largest Contentful Paint (LCP) – Loading Speed
LCP measures how long it takes for the main content of a page to load.
Ideal benchmark: under 2.5 seconds.
Slow-loading websites frustrate users and lead to higher bounce rates, which negatively affects rankings.
First Input Delay (FID) – Interactivity
FID measures how quickly your website responds when a user clicks a button, link, or form field.
Ideal benchmark: under 100 milliseconds.
A sluggish response creates a poor first impression and lowers engagement.
Cumulative Layout Shift (CLS) – Visual Stability
CLS measures unexpected layout movements while a page loads.
Pop-ups, shifting images, or moving buttons hurt usability and trust.
Canadian websites with poor Core Web Vitals performance often struggle to rank—even with strong content.
Why the Google Page Experience Update Matters for Canadian Businesses
Canadian consumers are highly digital-savvy in 2025. If your website feels outdated, slow, or difficult to use, visitors won’t hesitate to leave and choose a competitor.
The Google Page Experience Update directly impacts:
- Local SEO rankings
- Organic traffic growth
- User engagement
- Conversion rates
- Brand credibility
For small and medium-sized businesses, this update levels the playing field. A well-optimized website can outrank larger competitors with poor user experience.
User Experience (UX) Is Now an SEO Ranking Factor
User Experience is no longer just about design—it is now tightly connected to SEO.
Poor UX leads to:
- Higher bounce rates
- Shorter session durations
- Fewer page views
- Lower search rankings
Google tracks how users interact with your site. If visitors land on your page and leave within seconds, Google interprets that as a negative experience.
Mobile Experience and the Google Page Experience Update
Google uses mobile-first indexing, meaning it evaluates your website primarily based on the mobile version.
For Canadian businesses, mobile optimization is critical because:
- Most users browse on smartphones
- Mobile search dominates local queries
- Poor mobile UX leads to lost leads
A mobile-friendly website should include:
- Responsive design
- Easy navigation
- Touch-friendly buttons
- Fast mobile load times
Without these, the Google Page Experience Update will work against your rankings.
Security, Trust, and Page Experience
Security plays a major role in page experience. Websites without HTTPS are now flagged as unsafe, which immediately damages trust and SEO.
Google prioritizes:
- SSL certificates
- Secure forms
- Encrypted data transmission
- Safe browsing standards
Visitors are far more likely to engage with websites that feel secure.
How Canadian Businesses Can Improve Page Experience
To align with the Google Page Experience Update, businesses should:
- Optimize images and code for speed
- Improve hosting performance
- Reduce unnecessary plugins
- Fix layout shift issues
- Conduct regular UX and performance audits
These improvements not only boost rankings but also increase conversions and customer satisfaction.
The SEO Advantage of Strong Page Experience
Websites that meet page experience standards benefit from:
- Higher engagement
- Better rankings
- Increased trust
- More conversions
Search engines reward websites that keep users happy—and customers reward businesses that make their experience effortless.
Final Thoughts
The Google Page Experience Update is not a short-term algorithm tweak—it represents the future of SEO. In 2025, Canadian businesses that invest in performance, usability, and security gain a lasting competitive advantage.
Your website is no longer just about content. It’s about experience.
If your site hasn’t been optimized recently, now is the time to act.
